Netent is a leading player in the igaming business. Founded in the 1990s, this Sweden based company was the first igaming company to embrace the internet and mobile-based gaming. Netent was initially a provider of gambling products to stand-alone casinos in the 1990s. You can read more about this iconic company at

Today, Netent is known for its innovative and player-friendly slots and other games. It's Starburst, aopp-mali and Gonzo's Quest have been ruling the charts for nearly a decade now. There is no online casino in the world that does not stock Netent games for their sheer appeal among the player community.

History of Netent

The origin of Netent goes back to the 1960s when Bill Lindwall and Rolf Lundström founded AB Restaurang Rouletter. In 1968, a partnership was formed between this company and Spelautomater and this led to the creation of a company, called Cherry. This company was later renamed as NetEnt by Paul Lindwall in the 1990s.

Cherry launched its first casino in 2000. In 2007, the company was listed on NGM Equity and later to the Stockholm Stock Exchange in 2009. The year 2005 was a milestone in the history of Netent. That year, it received its first gaming license from the Malta Gaming Authority.

2010 and beyond

In 2010, Netent, which was now a separate company from Cherry, launched its iconic game, Gonzo's Quest. The same year, this online casino company received its next gaming license; this time from Alderney. Next year, Netent scored another success by launching its mobile games and entering the highly regulated market of Italy.

In 2012 and 2013, Netent entered into several agreements with operators such as Boylesports and Paddy Power. The company also entered the highly regulated markets of the United Kingdom and Denmark. In 2013, Netent launched its Live Casino product as well. In 2014, this company launched its first HTML5 game.


About Red Tiger

Red Tiger is a much younger company than Netent. It was founded in 2014 by a few igaming entrepreneurs. Over the past 6 years, Red Tiger has evolved into a major gaming products provider to casinos in Europe, Asia and other parts of the world. It was acquired by Netent in 2019.

The principal focus of Red Tiger Gaming is Asia. It has created many games keeping in mind its Asian customers. This company has also won several awards in the area of game design, innovation and player experience. Red Tiger is known for its Daily Jackpots feature that has successfully retained many customers for several years.

Red Tiger-Netent merger

The merger of both the two companies will add value to each other. Netent will be able to reach out to Asian markets now. Currently, its reach is restricted to Europe and North America. On the other hand, Red Tiger will now distribute its products in Europe and North America.

The new company will be more efficient and post more sales. Last year, Netent reported a growth in its turnover by just 3%. Post this acquisition, the share price of Netent should group significantly. On the flip side, we expect there would be some job losses in the new entity.