It is important to understand that Search Engine Optimization is only the beginning of a web marketing strategy for your company. Organic Search Engine Optimization is not ‘one size that suits everyone’, it needs to be tailored to your needs. So what to do when you want to get the best quality service regarding the nyc seo company you will choose from?
There have been significant changes to the way Google places your site in features they call “Google Places”. There are several paid business listings that will appear before the organic search engine results. The following is a list of common questions regarding SEO services:
– How will an SEO company determine the keywords that are targeted?
Keyword research is very important for success. If they don’t have a keyword research program, then your project might not work. Then it is necessary to understand how they plan it and whether it makes sense.
– Does the program include analysis of site design, navigation, coding, content and incoming links?
A quality SEO company will recommend increasing other areas of your site that affect the placement of the search engine. The layout has no effect on search engine optimization for sure, but for coding, content and incoming or outgoing links are needed.
– Do they also analyze competitors to determine what sites have good performance in the industry and why?
If you don’t do an analysis of competitors, then how can they know how competitors are online? A website must be part of the overall business strategy. If the Company does not understand the difference between your online and offline competitors, then they might not understand how to target it.
– Will consultants write content or will they work with existing content?
If the company does not have someone specialized in copy-writing, then look for another.